DOI: https://doi.org/10.15178/va.2025.158

Publicado: 2024-06-12

DOI: https://doi.org/10.15178/va.2025.158.e1548
DOI: https://doi.org/10.15178/va.2025.158.e1568
DOI: https://doi.org/10.15178/va.2025.158.e1594
DOI: https://doi.org/10.15178/va.2025.158.e1558

Presencia del humor en la publicidad del tráfico y la seguridad vial: prevalencia y efectividad percibida

Mireia Faus Real, Cesáreo Fernández Fernández, Francisco Alonso Pla, Cristina Esteban Martínez

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DOI: https://doi.org/10.15178/va.2025.158.e1628
DOI: https://doi.org/10.15178/va.2025.158.e1554
DOI: https://doi.org/10.15178/va.2025.158.e1583
DOI: https://doi.org/10.15178/va.2025.158.e1598
DOI: https://doi.org/10.15178/va.2025.158.e1566
DOI: https://doi.org/10.15178/va.2025.158.e1591
DOI: https://doi.org/10.15178/va.2025.158.e1556
DOI: https://doi.org/10.15178/va.2025.158.e1585
DOI: https://doi.org/10.15178/va.2025.158.e1627
DOI: https://doi.org/10.15178/va.2025.158.e1590