Vivat Academia Vol. 159 (2026)

DOI: https://doi.org/10.15178/va.2026.159

Published: 2025-08-28

Neuromarketing and tourism: scientific mapping and challenges for Latin America

Alejandro Montesino Pérez, Yoan Hernández Flores, Lisandra Torres Hechavarría, Ananda Díaz López

1-25

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DOI: https://doi.org/10.15178/va.2026.159.e1672

Ethical-journalistic treatment of true crime in the Spanish press: the Guardia Urbana and Nemo cases

Maria Fitó-Carreras, Núria Roca-Trenchs

1-25

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DOI: https://doi.org/10.15178/va.2026.159.e1662

Estuletras: pedagogical innovation for communicative development and early literacy in early childhood education

Alicia Villán Rodríguez, Ghada María Aboud Jiménez, Macarena Cortés-Vázquez

1-28

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DOI: https://doi.org/10.15178/va.2026.159.e1705

The importance of the reward system in online civic participation

Javier Sierra

1-21

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DOI: https://doi.org/10.15178/va.2026.159.e1658

Immersive narratives in fashion branding: the case of Gucci Cosmos Land

Eduardo Villena-Alarcón, María Verónica Salas-Rojas, Rosa Ana Moya-García

1-26

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DOI: https://doi.org/10.15178/va.2026.159.e1682

Mukbang in Turkey as a Virtual Community. Socialization and Parasocial Interaction: A Netnographic Analysis

Melis Karakuş, Emre Vadi Balcı, Bünyamin Uzun

1-21

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DOI: https://doi.org/10.15178/va.2026.159.e1634

The cigar as a narrative-audiovisual style. Content analysis: "The Joker" and "The Brutalist"

PhD

1-20

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DOI: https://doi.org/10.15178/va.2026.159.e1651

Sexualization of virtual female influencers as a digital marketing resource. A look at Virtual Humans among generation Z

Pablo Martín-Ramallal, Juan Pablo Micaletto-Belda, Fátima Rodríguez-García

1-25

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DOI: https://doi.org/10.15178/va.2026.159.e1641

Emotional advertising as a strategy in city branding: The case of Malaga

Zahaira Fabiola González Romo, Meritxell Casals Rojas

1-27

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DOI: https://doi.org/10.15178/va.2026.159.e1660

Perception and influence on the purchasing decision of sensory marketing actions in commercial establishments

Joan-Francesc Fondevila-Gascón, Óscar Gutiérrez-Aragón , Gaspar Berbel-Giménez, Aina Fàbrega-Hereu

1-20

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DOI: https://doi.org/10.15178/va.2026.159.e1638

Telegram, information and mobilization channel. Audience Assessment

Hada M. Sánchez Gonzales, Javier Martos

1-25

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DOI: https://doi.org/10.15178/va.2026.159.e1625

The climate crisis and the glocal dynamics of misinformation

Amanda Medeiros, Igor Waltz, Ricardo Bolzán, Juliana Bulhões, Luisa Massarani, Carolina Moreno, Margoth Mena Young, Chico Quevedo Camargo, Luiz Felipe Fernandes Neves, Thaiane Oliveira

1-32

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DOI: https://doi.org/10.15178/va.2026.159.e1618

Palestine in the turkish political islamist-oriented press: interpreting the 2024 Israel-Iran crisis through social media

Aslıhan Akbayır, Mustafa Akbayır

1-27

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DOI: https://doi.org/10.15178/va.2026.159.e1652

Communication strategy for public service campaigns against violence against women in Cuba

Yohan Michel Madrigal Segredo

1-28

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DOI: https://doi.org/10.15178/va.2026.159.e1615

From conflict to social action: transformation of climate change news framing

Enric Sendra-Duro, Pablo López-Rabadán

1-31

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DOI: https://doi.org/10.15178/va.2026.159.e1635

The Cult of the Body in Sports Centers. Communication Strategies on Social Media: Instagram, Facebook, and TikTok

Begoña Gómez Nieto, Jesús Díaz-Campo, Beatriz Feijoo , Silvia Rodríguez García

1-24

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DOI: https://doi.org/10.15178/va.2026.159.e1645

Towards Ethical Influencer Marketing: International Regulation and Consumer Protection

María Badenas-Boldó

1-26

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DOI: https://doi.org/10.15178/va.2026.159.e1620

Semiotic analysis of “Festival” and “Box Office” posters in independent films in Turkish Cinema

Olcay Holat

1-21

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DOI: https://doi.org/10.15178/va.2026.159.e1664

Book review: Communication, information and technologies: approaches and applications

Carlos Sáenz-Torralba

1-3

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DOI: https://doi.org/10.15178/va.2026.159.e1742

Book review: The 21st Century Professional: Communication and Learning Tools for Career Success

Belén García-Delgado Giménez

1-3

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DOI: https://doi.org/10.15178/va.2026.159.e1697

Research Articles

Neuromarketing and tourism: scientific mapping and challenges for Latin America

Ethical-journalistic treatment of true crime in the Spanish press: the Guardia Urbana and Nemo cases

Estuletras: pedagogical innovation for communicative development and early literacy in early childhood education

The importance of the reward system in online civic participation

Immersive narratives in fashion branding: the case of Gucci Cosmos Land

Mukbang in Turkey as a Virtual Community. Socialization and Parasocial Interaction: A Netnographic Analysis

The cigar as a narrative-audiovisual style. Content analysis: "The Joker" and "The Brutalist"

Sexualization of virtual female influencers as a digital marketing resource. A look at Virtual Humans among generation Z

Emotional advertising as a strategy in city branding: The case of Malaga

Perception and influence on the purchasing decision of sensory marketing actions in commercial establishments

Telegram, information and mobilization channel. Audience Assessment

The climate crisis and the glocal dynamics of misinformation

Palestine in the turkish political islamist-oriented press: interpreting the 2024 Israel-Iran crisis through social media

Communication strategy for public service campaigns against violence against women in Cuba

From conflict to social action: transformation of climate change news framing

The Cult of the Body in Sports Centers. Communication Strategies on Social Media: Instagram, Facebook, and TikTok

Towards Ethical Influencer Marketing: International Regulation and Consumer Protection

Semiotic analysis of “Festival” and “Box Office” posters in independent films in Turkish Cinema

Reviews

Book review: Communication, information and technologies: approaches and applications

Book review: The 21st Century Professional: Communication and Learning Tools for Career Success