Artificial Intelligence in Artistic Creation: Innovation, Homogeneity, and Challenges of Originality

Main Article Content

Virginia Puertollano Galán
Maribel Castro-Díaz

Abstract

Introduction: Artificial intelligence (AI) transforms artistic creation, allowing for rapid image generation while also posing challenges in terms of originality and visual diversity. This study analyzes the impact of AI on creativity, aesthetic homogenization, and the legal and ethical issues related to authorship. Methodology: A literature review was conducted on the use of AI in art, addressing technological, aesthetic, and legal aspects. Emerging regulatory frameworks were examined, along with studies on AI’s reliance on pre-existing data. Results: While AI has democratized access to visual creation, its dependence on training data limits innovation and encourages stylistic repetition. A risk of aesthetic homogenization was identified, as well as legal gaps regarding the authorship of AI-generated works, since current regulations do not account for AI’s role in artistic creation. Discussion: AI functions more as a tool for reinterpretation or data curation rather than as an autonomous creator. Its widespread use could lead to a standardized aesthetic, affecting artistic diversity. To mitigate these effects, strategies such as prompt engineering and the combination of digital and manual techniques are suggested, along with a regulatory framework to protect originality. Conclusions: AI expands creative possibilities but presents challenges in terms of originality and authorship. A critical approach and collaboration between artists and technology are key to preserving aesthetic diversity and preventing the standardization of artistic production.

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How to Cite
Puertollano Galán, Virginia, and Maribel Castro-Díaz. 2025. “Artificial Intelligence in Artistic Creation: Innovation, Homogeneity, and Challenges of Originality”. Vivat Academia. Journal of Communication 158 (September):1-17. https://doi.org/10.15178/va.2025.158.e1608.
Section
Research Articles
Author Biographies

Virginia Puertollano Galán, Universidad Francisco de Vitoria

Professor at Universidad Francisco de Vitoria, teaching in the Fine Arts and Design degrees. She holds a Bachelor's degree in Fine Arts and a certification in Real-Time 3D Applications from Universidad Francisco de Vitoria. She has a Master's degree in Art and Video Game Design from U-Tad and a Master's in AI and Innovation from Founderz. Specialized in 3D modeling, she is part of the Innovation and Image Analysis Research Group (IAI) and participates as a researcher in the ANDRÓMEDA project. Myth and Representation: Theoretical and Practical Innovation Activities in Cultural Myth Criticism (Comunidad de Madrid, PHS-2024/PH-HUM-76).

Maribel Castro-Díaz, Universidad Francisco de Vitoria

Associate Professor at Universidad Francisco de Vitoria, where she teaches in the Fine Arts and Design degrees. She holds a Bachelor's degree in Fine Arts from the Universidad de Vigo (Extraordinary Award) and a Ph.D. in Fine Arts from the Universidad Complutense de Madrid (Extraordinary PhD Award). Accredited by ANECA as a University Professor, she has a recognized six-year research period. She is a member of the Innovation and Image Analysis Research Group (IAI) and a researcher in the ANDRÓMEDA project. Myth and Representation: Theoretical and Practical Innovation Activities in Cultural Myth Criticism (Communidad de Madrid, PHS-2024/PH-HUM-76).

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