Martín Guerra, Elena, Sociograph Neuromarketing, Spain
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Vivat Academia. Journal of Communication Issue 134 - 15 March / 15 June 2016 - Year XIX - Research Articles
Neuroscience applied to television: measuring attention and emotion in the audience of FOREVER series
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Vivat Academia. Journal of Communication Issue 141 - 15 December 2017 / 15 March 2018 - Year XX - Research Articles
Gender differences in audiovisual consumption: a neuroscience experiment on tv ads
Abstract PDF (Español (España)) PDF HTML (Español (España)) HTML XML (Español (España)) XML EPUB (Español (España)) EPUB Carta originalidad (Español (España))