CASANOVES BOIX, Javier; GARCÍA-LAFUENTE, Sonia; PÉREZ-SÁNCHEZ, Mónica. Why is brand equity so important for public healthcare managers? A case study of citizens’ perceptions in Ireland. Vivat Academia, [S. l.], v. 158, p. 1–27, 2025. DOI: 10.15178/va.2025.158.e1639. Disponível em: https://www.vivatacademia.net/index.php/vivat/article/view/1639. Acesso em: 8 ago. 2025.